Roaring+20s


 * 1920-1930 video**


 * ADVERTIZING 1920 - 1950**


 * Duke University Advertizing Collection**


 * Part 1: Outie or Innie?**

"I will improve my lot in life by working harder, being more disciplined, and always doing the right thing"

"I will improve my lot in life by being funny, wearing the right clothes, and being able to talk about the right things."

Students should, as individuals or in small groups, write short papers explaining the differences in advertising approaches, comparing and contrasting the use of images, length of text, and the types of appeals (factual? emotional? sexual?).


 * Part 2: Consume What?**

Students should be able to explain whom the advertisements targeted as well as what attributes advertisers deemed most valuable: access to information, to entertainment, or to status?


 * Part 3: Advertising Stereotypes**

As part of a continuing discussion of stereotypes -- racial, gender, and other -- in American life, ask your students to prepare a short paper or report on the existence and persistence of these stereotypes in the advertisements.

The categories include sports, military personnel, African Americans, Asians, Middle-Easterners, children, and many more.

a comparison of the ads from the 1920s-1940s with more modern ads should interest and educate your students.